Front-lit channel letters
THE CLASSICFront-lit LED channel letters illuminate the face of each letter, giving your business name a bright, direct look.
YOUR BUSINESS. IN A NEW LIGHT.
Custom LED signs.
Made to stand out.
Create custom channel letter signs for your storefront.
Choose your lettering, lighting, colors, and size in our online sign builder.
FIND YOUR GLOW
Choose your channel letter lighting.
Go bold, keep it subtle, or get the best of both. Start with the light that fits your business.
Halo-lit channel letters
THE UNDERSTATEDHalo-lit, or reverse channel letters, cast light onto the wall behind your sign for a softer glow. The wall surface and spacing influence the effect.
Front + halo channel letters
THE FULL EFFECTHybrid channel letters combine illuminated faces with a halo behind the letters, bringing both lighting effects to your storefront.
Choose your lighting style in the sign builder.Start your design
Plan your storefront sign
Start with your business name, the space available on your wall, and where customers will view the sign. Compare lighting styles, then use the custom sign builder to explore lettering, dimensions, colors, and mounting options.
Before ordering, check your landlord’s sign requirements and local permit rules. For logos, unusual layouts, or help choosing a size, contact our sign team. You can also browse the sign catalog or read answers to common sign questions.
What affects the cost of a channel letter sign?
The lettering, dimensions, lighting style, colors, and mounting choices all shape your sign configuration. Start with your own business name in the builder to see an estimated sign price. Tax and shipping are calculated at checkout; installation is arranged separately. For a logo or a layout that needs extra review, send your artwork to our team before ordering.
Front-lit, halo-lit, or hybrid?
Front-lit channel letters put the light through the letter faces. Reverse, or halo-lit, letters illuminate the wall behind them, so the background color, texture, and spacing matter. Hybrid letters combine both effects. Compare the examples above, then choose a style that suits your storefront and your landlord’s sign requirements.
What should I measure before designing?
Measure the usable width and height of your storefront sign area, and take a straight-on photo of the wall. Note nearby windows, doors, and other features that limit placement. Bring those details, your logo if you have one, and any landlord guidelines to the design process. Review mounting and electrical requirements with a qualified installer before placing your order.
- 01
Make it yours
Enter your business name and choose a font that feels right.
- 02
Dial in the details
Choose your lighting, colors, dimensions, and mounting options.
- 03
Review your sign
Check your configuration and pricing in the builder before ordering.
A LITTLE GUIDANCE GOES A LONG WAY
Let’s get your
sign right.
Need help with sizing, lighting, or a custom design? Talk to the people behind your sign.
1-800-466-0447Call or text our teamCan I design my sign online?
Yes. Our separate sign builder lets you customize your text, font, dimensions, colors, lighting, and mounting options. Open the builder to get started.
How much will my sign cost?
Pricing depends on your configuration. Choose your options in the builder to see pricing for your sign.
Which lighting style should I choose?
Front-lit letters emphasize the face of your sign. Halo-lit letters cast light onto the wall behind them. Hybrid letters combine both effects. Your wall, placement, and desired look can help guide the choice.
What if I need something more custom?
For a design or option you don’t see in the builder, contact our team to discuss your project.
Make your next sign decision with confidence.
Compare channel letter lighting styles, learn how to measure your storefront, and understand what affects sign costs.
Explore all sign guidesYOUR NEXT CHAPTER STARTS OUT FRONT.