Can correct signage help engage customers?

I was asked about how important it is to get a sign built for a business. I have found that in business, one not only should have a good product but also have a product that folks need. A storefront sign is one of the most important purchases to set a business apart from the crowd.

Signage is a 24/7/365 business card that businesses place on their storefronts to let both current and potential clients know what they do, how long they have been doing it, and if done right, a creative logo to inspire repeat business or easy recall of that particular unique business.

With the correct type of signage, you can let your clients find you more easily whether they were looking for you at the time or simply remembering your location because they have driven by “that cool sign” that helps them recall your business.

Therefore, we should always ask ourselves a few important questions:

1. Can clients visually understand what our business does?
2. Do we have a unique or new logo?
3. Have we been in the same location for a long time and could we benefit from a business facelift?
4. Is it important to us to be seen at night?
5. Is it important to stand out from our competitors?

So now, we at Store Sign Pros have mastered the ability to blend the creative side of advertising and the importance of unique storefront signage. The bottom line is can correct signage help to engage customers?

Simply put… YES!

So for example, with all the changes in the marijuana/CBD industry as a whole, coupled with all the new legitimate dispensaries popping up nationwide and with all the advantages of CBD for clients looking for dispensaries; unique and standardized signage is crucial.

Most medical dispensaries now use a green cross to signify that they handle medical marijuana/CBD clients, we offer many sizes to accentuate both the small to large dispensaries. In addition, many have unique names and logos that make it crucial to separate themselves from the crowd by providing unique signage.

We have a division in Store Sign Pros which is solely dedicated to the CBD dispensary industry!

Go check us out at: www.DankSigns.com for your dispensary signage needs. We are always looking to reach specific industries that have similar signage needs.

StoreSignPros.com is here to help you get more business by helping you replace or upgrade your storefront signage in 2023!

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Written By: Farid Calvo Original Article